There is a historical tradition of combining gold with food and drink products. In Japan, tradition suggests gold-foils placed into food and beverages are beneficial to health. A number of companies are currently using gold as a luxury enhancement for food and drink products including chocolate, deserts and even champagne. Gold flakes are also being used in a wide range of cosmetic and beauty applications including face creams and radiance concentrate products. Gold is used in this way for its anti-inflammatory properties and shimmering effects.